How we launched the App for VASSA & Co
Ksenia Drozdova CEO &Product owner IMSHOP.IO in cooperation with Marina Mishchenko E-commerce Director Vassa&Co
VASSA&Co – women's clothing brand from Russia. The company was founded in the 00s: then the first industrial line prêt-a-porter in Russia was launched and the first four stores were opened in Moscow.
VASSA&Co is one of the few Russian designer brands with a wide chain of branded stores and its own production base in the capital city. Today, 30 company boutiques operate in Russia.
VASSA&Co is one of the few Russian designer brands with a wide chain of branded stores and its own production base in the capital city. Today, 30 company boutiques operate in Russia.
Case description
Until 2019, VASSA & Co had only a website. Even though the company's mobile traffic grew, the conversion to purchase was too low. In order to compete with other brands and increase online sales, the company decided to launch a mobile app.
In order to set up omnichannel marketing, VASSA&Co came to IMSHOP.IO.
We started the development process. A month and a half later, we released MVP. The retailer liked the product and in 3 months, a pilot , which cost 150 thousand rubles, was made. Later on, we improved and supported the service within a monthly subscription plan.
In order to set up omnichannel marketing, VASSA&Co came to IMSHOP.IO.
We started the development process. A month and a half later, we released MVP. The retailer liked the product and in 3 months, a pilot , which cost 150 thousand rubles, was made. Later on, we improved and supported the service within a monthly subscription plan.
Business growth benchmarks
13% growth in mobile app sales
63% of complete purchases in the app vs. on the website - 58%
10% higher the average check in the app than on the website
63% of complete purchases in the app vs. on the website - 58%
10% higher the average check in the app than on the website
The application has become a link for managing all marketing processes and has brought the following results:
1. Increase purchase conversion from mobile traffic.
2. Loyal customer base of the application.
3. Growth of repeated purchases through retail and online.
1. Increase purchase conversion from mobile traffic.
2. Loyal customer base of the application.
3. Growth of repeated purchases through retail and online.
Business growth metrics
13% growth in mobile app sales
63% purchases in the app, on the website - 58%
10% higher average check comparing to the website
63% purchases in the app, on the website - 58%
10% higher average check comparing to the website
Solution
In order to reach these goals, VASSA&Co chose IMSHOP.IO. We developed a mobile app for the brand and ensured omnichannel sales.
Then we built in a flexible delivery system and set up push notifications. After that, we started promoting and supporting the app.
Below I describe how we achieved the result.
Then we built in a flexible delivery system and set up push notifications. After that, we started promoting and supporting the app.
Below I describe how we achieved the result.
| Mobile App has been developed In order to ensure effective sales of designer clothing, a convenient and beautiful App is needed. We developed a product release that included customer wishes, such as: · A catalog with filters allows you to quickly select the right item. · The showcase shows the user basic information about the product. · The shopping cart displays items marked by the user in the catalog. · Wishlist shows customer's favorite models. The user's profile contains his or her personal information, store map and order history. |